Creation of immersive experiences in VR/AR/MR
Led by a team of architects, Immersive Design is a Spectrum service entirely dedicated to the creation of immersive experiences in VR / AR / MR.
Specialized in modeling / texturing, we bring our architectural expertise to the experiences of tomorrow.
Modeling of virtual environments (optimized and textured) for real-time use.
We combine our skills of architects and 3D graphic designers to design virtual spaces with quality, to make immersive experiences more realistic, more beautiful and more attractive. It’s about improving the user experience by emphasizing the concept of immersive design.
We work on the quality of spaces (texturing and lighting), with special attention to new virtual uses.
Development of immersive experiences
Realization of immersive applications in Virtual Reality/Augmented Reality/Mixed Reality.
Thanks to our multidisciplinary team composed of architects / engineers / developers / 3D graphic designers, we are able to design and provide a “ready to use” solution for all immersive application development requests and on all types of support.
We work with real-time rendering software such as Unreal Engine and Unity.
This Immersive Design project is the prototype of a Virtual Reality (real-time 3D) skateshop. It’s a space inspired by a real skate equipment shop, but with specificities in terms of its functionalities, especially thanks to the possibilities offered by immersive technology.
The project is based on a very specific need that was to be able to customize its skateboard in a quick and unlimited way from a catalog of boards, trucks, wheels, etc.. The Skateshop VR offers the possibility to observe the skateboard of your dreams from every angle before buying it in a dynamic and considered environnement.
An application such as the virtual skateshop offers an improvement in online sales. The idea is to provide a stronger customer experience and an immersion in the brand’s universe. The customers of an application like the virtual skateshop are brands or e-commerce sites. The beneficiaries are individuals or simply the end user.
The Museum VR is an immersive Virtual Reality (real-time 3D) experience. It is an application allowing to observe the works of a museum, whether its public or private collections, or its archives (generally inaccessible to the general public). This application allows you to move around in real time, interact with objects and works of art, use thematic, chronological or geographical filters and redistribute the selected works in the museum to have a personalized experience.
The Museum VR has a strong educational potential and gives greater visibility to the different artworks of a museum. Created for real time, this application is accessible from everywhere and by everyone. Users can be:
– museum visitors for an enhanced visit experience.
– students for an educational experience from a museum room or from their university / college / high school.
– the general public, from home or on the move.
– people with reduced mobility wishing to access cultural content from a hospital, senior residence, EHPAD.
We have created several virtual scenes for Max’sens Innovation as part of their “Pitch VR”. This involves the design and creation of different custom-made virtual spaces such as a TV set, an auditorium and a bank branch so that their application can take place there (training application for public speaking in specific contexts).
Application sectors VR/AR/MR
Thanks to our team of architects, we are particularly at ease with the actors of these fields: Architecture, Real Estate, Construction, Urbanism, Engineering, Project Management.
This flourishing market has innumerable fields of application: Virtual reality visit of a future project, Immersive promotional experience for potential customers.
More and more, the luxury and e-commerce sectors are using an immersive alternative to improve their brand experiences and showcase their products, whether in store or on an online store.
The industry sectors currently using virtual or augmented reality are: Automobile, Transport, Aeronautics, Agriculture, Military, Health, Engineering.
These sectors have specific needs whether in their industrial process, the training of their teams or the sale of their skills. These needs can find solutions in VR/AR/MR.
For example, many companies regularly offer training to their employees, either internally or externally. By offering an immersive alternative, they can learn and train through simulations, thus making learning faster and more economical.
The fields of communication, marketing, events and human resources are often at the heart of issues such as user experience or customer feedback. New immersive VR/AR/MR solutions can help them to implement an original and innovative experience, with a strong impact.
Virtual and augmented reality have great potential for education. Immersive technologies can allow different and complementary learning.
For example, using virtual reality can improve the understanding of complex concepts.
If you have a project in mind, it naturally has its own characteristics depending on what you want or not to implement in your experience. The cost and the time necessary for its development will then result from different factors such as the level of detail desired or the number of interactions to establish. This is why it is essential to request a quote so that we can quantify the scope of your project, free of charge.
Depending on the immersive solution chosen, we can provide you with the required device. For this, we can include the purchase or rental of equipment in the overall budget of your project. We also work with a supplier ecosystem able to provide you with embedded solutions.